About Us

LUCRO Wealth Management are dedicated to helping ambitious individuals achieve their financial aspirations.

Founded by Sam Brown, a financial services professional with years of experience, LUCRO was born from a desire to empower clients through expert financial advice that brings their dreams within reach. Since founding a mortgage brokerage in 2019, Sam has expanded to offer a broader range of wealth management services tailored to those with big goals and even bigger potential.

Sam's vision is to be a trusted Partner for Lucro's clients, guiding them as they create and protect wealth for a prosperous future.

Libertas - freedom and liberty

Ubertas - abundance and fertility 

Capitalis - capital 

Reddo - restore and giveback 

Opulentia - wealth and abundance